Let’s get real: your business thrives on local clients. But how do you make sure people in your area find you when they’re searching for services online? That’s where local SEO comes in. It’s all about making your online presence shine for people in your community. I’m breaking it down to show you how to get more leads with local SEO.
Optimize Your Google Business Profile
Why It Matters:
When someone searches for “roofing contractor near me,” your Google Business Profile is what pops up in the map pack. If it’s incomplete, outdated, or missing, you’re losing visibility.
How to Do It:
- Fill out your profile completely: business name, address, phone number, website—the works.
- Add high-quality photos of your team, projects, and office.
- Post regular updates about promotions, completed jobs, or company news.
- Encourage clients to leave glowing reviews (and don’t forget to respond to them).
Use Location-Specific Keywords
Why It Matters:
Search engines need clues about where you work and what you do. Without these, your site won’t rank for searches like “home remodeling in Tacoma.”
How to Do It:
- Sprinkle location-specific phrases naturally into your site’s content.
- Optimize your title tags, meta descriptions, and headings with keywords like “roof repair Tacoma” or “siding installation Seattle.”
- Create service area pages for specific neighborhoods or cities.
Build Local Citations
Why It Matters:
Every mention of your business online (with consistent info) boosts your credibility and SEO ranking.
How to Do It:
- List your business in local directories like Yelp, Angi, and HomeAdvisor.
- Keep your name, address, and phone number (NAP) consistent across all platforms.
- Join local online communities or forums where homeowners seek recommendations.
Create Localized Content
Why It Matters:
Blogs or videos about local issues show that you understand the community’s unique needs—and Google loves this kind of content.
How to Do It:
- Write blogs like “How to Protect Your Home from Tacoma’s Rainy Season” or “5 Deck Designs Perfect for Seattle’s Climate.”
- Share stories about successful local projects or community involvement.
- Highlight neighborhood events you’re sponsoring or attending.
Leverage Online Reviews
Why It Matters:
Reviews don’t just build trust—they’re a major factor in local SEO rankings.
How to Do It:
- Ask satisfied clients to leave reviews on Google and Yelp.
- Respond to reviews promptly: thank happy clients and address concerns professionally.
- Showcase the best reviews on your website to build trust.
Local SEO isn’t just about getting your name out there—it’s about connecting with the clients who need you most. By optimizing your Google Business Profile, using location-based keywords, and creating localized content, you can make sure your business stands out in your community.
Ready to rank higher and attract more local leads? Let’s make it happen. Contact me for a free local SEO consultation today!
