Your website is often the first impression potential clients have of your contracting business. But even the best contractors can make mistakes that drive visitors away or leave leads untapped. I’m here to help you fix that. Let’s dive into five common website mistakes I’ve seen contractors make and how you can turn your website into a client-generating machine.
Poor Mobile Optimization
The Problem:
Think about this: most of your potential clients are searching for services on their phones. If your site isn’t mobile-friendly, they’re bouncing before they even see what you offer. That’s money left on the table.
The Fix:
- Use a responsive design that adapts to any screen size.
- Test your site on phones and tablets to ensure buttons are easy to click, text is readable, and navigation flows smoothly.
- Hosting platforms like Bluehost and SiteGround offer tools to make this process seamless.
Unclear Call-to-Actions (CTAs)
The Problem:
Visitors might love your work, but if they can’t figure out what to do next, they’ll leave. CTAs like “Request a Quote” hidden in the corner of your site don’t cut it.
The Fix:
- Make your CTAs bold, clear, and action-oriented. “Get a Free Estimate” or “Call Us Today” should stand out on every page.
- Place CTAs strategically at the top of your homepage, after project galleries, and at the bottom of every service page.
Slow Loading Speeds
The Problem:
Nobody’s waiting for a slow website to load—not even your biggest fans. Plus, a slow site hurts your SEO rankings.
The Fix:
- Compress large image files to reduce loading times without sacrificing quality.
- Limit plugins to only the essentials.
- Choose a hosting provider like SiteGround that prioritizes speed and reliability.
Lack of Testimonials and Portfolio
The Problem:
People want to see your work and hear from happy clients. Without a portfolio or testimonials, your site feels incomplete—and potential clients might hesitate to trust you.
The Fix:
- Add a dedicated portfolio page with high-quality photos of your projects. Include captions or before-and-after shots.
- Feature client testimonials prominently. A video testimonial? Even better.
Ignoring Local SEO
The Problem:
Your site looks great, but if you’re not optimizing for local search terms, your neighbors might not even know you exist.
The Fix:
- Use location-specific keywords like “roof repair in Tacoma” or “siding installation in Seattle.”
- Include your address, phone number, and service areas on every page.
- Optimize your Google Business Profile with accurate info, photos, and reviews.
Your website should be working as hard as you do to grow your business. By addressing these common mistakes, you can create a site that not only looks great but brings in more clients.
Think your website might need a tune-up? Let’s fix it together. Contact us for a free website audit, and let’s get your site working for you.
